Seo tips

On Page Optimization

Meta Tags, Description, Keywords, Creating Robots file, Header and footer, Creating sitemaps, Optimizing Seo content, Image tag optimization, Canonical / 404 Implementation, Keyword Density Analysis, Anchor Text, URL renaming/re-writing, Google webmaster tools, Yahoo Feed Submission

Off Page Optimization

Submission to search engines, Local marketing, Directory Submission, Blog Submission, Blog Comments,

Article Submission, Free Classifieds, Forums, Press Releases, Video optimization, Link Building, How to promote home page, Promoting Subsequent pages of the website, Black Hat / White Hat / Grey Hat Seo, Blog CommentsQnA

Search Engine Marketing Training PPC Campaigns

Google ADWords, Yahoo Internet Marketing, MSN Adcenter, MIVA, Enhance, GoClick, Clicksor, ISEDN

PPC Camapaign Creation & Management Training: PPC, CTR, Targeting, Daily Budget, Call to Action, Arrow Ads, Dynamic Keyword Inclusion, Timing Showing Ads, Keyword Tool, Lower Cost, Website Optimizer, A/B Testing, Conversion Tracker, Landing Page Creation / Optimization, ROI, Increasing Conversions, Campaign Optimization, PPL, Cost per Acquisition

Internet Marketing

Affiliate Marketing, Email Marketing, Banner ADs, Shopping (Comparision) Sites inclusion, Blogs, Social Networking, Social Media Marketing (SMM), SMO (Social Media Optimization), RSS Marketing, E-bay marketing, Press Releases,Vira Marketing, Widgets

White hat, black hat, and gray hat SEO

Various techniques are used for search engine optimization, or SEO. One way to group these techniques is with hat terminology: white hat SEO, black hat SEO, and gray hat SEO.

White hat SEO is considered ethical SEO,
Black hat SEO is considered unethical SEO.                      
Gray hat SEO walks the line between the white and black hats of search engine optimization.

For Example:

White hat SEO

White hat SEO is ethical SEO. It's SEO techniques that search engines accept. White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result positions via methods that won't cause search engines to penalize the site.
Successful white hat SEO is slower than black hat SEO and is an ongoing process.

Examples of white hat SEO techniques

Content

• Researching relevant keywords, both short ail and long tail keywords
• Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags
• Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages
• Adding fresh content regularly

Coding

• Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly
• Making sure that all the code is valid (or at least won't stop search engine bots)
• Creating site maps so that every page is linked to and search engine bots can crawl every page
• Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl 

Linking

• Creating quality content that other people will want to link to
• Asking to have directories and other relevant websites link to the site
• Optimizing pages for social media in the hopes of attracting social media links 
• Arranging for link exchanges with relevant sites (considered by some to be gray hat SEO)

Black hat SEO

Black hat SEO is the use of techniques that are unacceptable to search engines to boost a page's position in search results. These techniques are intended to trick search engines into giving pages higher positions in search results, and they have no benefit to site visitors. The goal is to improve search engine result positions no matter what it takes to do it.

Black hat SEO techniques are used for two reasons:

• They work — until search engines find out about them and they don't work.
• Some people don't understand that black hat SEO techniques can get their sites penalized by or banned from search engines.

Even if search engines can't detect the black hat SEO techniques, competitors of sites that employ black hat SEO techniques can spot them and do report them to search engines. 

Examples of black hat SEO techniques

Content

• Keyword stuffing
• Overusing keywords in comment tags, alt tags, and meta tags
• Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background
• Overusing keywords in visible text, to the point where their repetition is apparent to readers

Deceptive content

• Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content
• Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods

Linking

• Link farms: pages with unrelated links solely for the purpose of creating more links to target pages
• Spamming forums, blogs, and other social media sites with links (search engines might not penalize sites for this, but it's considered unethical)

 

Gray hat SEO

Gray hat SEO is SEO techniques that take more risks than white hat SEO techniques but aren't likely to get your site banned from search engines (although a search engine penality could result). They're questionable SEO techniques but not in the same category as black hat SEO techniques. However, what's considered gray hat SEO today might be black hat SEO next year.

Examples of gray hat SEO techniques

Content

• Having a keyword density that's high enough to sound unnatural but not at the level of black hat keyword stuffing
• Publishing duplicate content at different sites

Links

• Link building where relevance is less important
• Planned three-way linking
• Using paid links 

 Metatags

<Description> metatag

Metatags are becoming less and less important but if there are metatags that still matter, these are the <description> and <keywords> ones. Use the <Description> metatag to write the description of your site. Besides the fact that metatags still rock on Bing and Yahoo!, the <Description> metatag has one more advantage – it sometimes pops in the description of your site in search results.

<Keywords> metatag
The <Keywords> metatag also matters, though as all metatags it gets almost no attention from Google and some attention from Bing and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don't stuff the <Keywords> tag with keywords that you don't have on the page, this is bad for your rankings.
Cloaking
Cloaking is another illegal technique, which partially involves content separation because spiders see one page (highly-optimized, of course), and everybody else is presented with another version of the same page.
Doorway pages
Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines.
Duplicate content
When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned – i.e. article directories or mirror sites do exist and prosper.
Domains, URLs, Web Mastery
Sitemap
It is great to have a complete and up-to-date sitemap, spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format.
Dynamic URLs
Spiders prefer static URLs, though you will see many dynamic pages on top positions. Long dynamic URLs (over 100 characters) are really bad and in any case you'd better use a tool to rewrite dynamic URLs in something more human- and SEO-friendly.
Redirects (301 and 302)
When not applied properly, redirects can hurt a lot – the target page might not open, or worse – a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page.


SEO Glossary
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Blog

Noun. A Web site or portion of a Web site devoted to “Web logging” or “Web journaling”. Blogs are typically used to create content and place links for search results management

Body Links

Noun phrase. Hypertext links placed within the main content of a Web page.

Crawl Page

Noun phrase. A document consisting of links to other pages, provided for the sole purpose of giving crawlers (robots) links to follow. Spammers used to submit these puppies to the search engines en masse. Maybe they still do.

Crawl

Noun. The process by which search engines retrieve content from a Website, including the criteria used to determine rates and priorities of crawl. From the perspective of an SEO, crawl can be influenced or managed through internal and external resources.

Index

Noun. The database(s) against which queries are resolved. All of the major search engines maintain multiple indexes. Each is a separate, distinct database, either physically (kept in separate files) or virtually (logically segmented portions of a master database). The expression database is probably inappropriate for describing what the search engines maintain. When you see me refer to Main Index, think of that as the “static Web page index”. Other indexes may include Image Indexes, News Indexes, and Blog Indexes. I have some ideas on how these various indexes are built, but I don’t expect to share them on this blog.

Index

Verb. The process of adding information about Web content to a search engine’s database about the Web. The indexing process may entail considerable effort depending upon the complexity and applicability of the document.

Keywords in <title> tag

This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.

Keyword density in document text

Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.

Keywords in headings (<H1>, <H2>, etc. tags)

One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.

Keywords in metatags

Less and less important, especially for Google. Yahoo! and Bing still rely on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly. In any case, filling these tags properly will not hurt, so do it.

Keyword stuffing

Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines.

Link Farm

Noun phrase. Any group of Web sites where every member site in the group links to every other member site in the group.

Link Baiting

Noun phrase. The practice of creating attention-grabbing headlines and seeding links to articles on social media sites for the purpose of generating thousands of links on blogs, forums, and other sites in a very brief period of time. It is assumed that the content is link-worthy, but this is a subjective point.

Link Wheel

Noun phrase. A specialized link circle (q.v.) wherein the circle of linking sites also point to a central “hub” site (which does not have to link back to the circle members).

SERP

Acronym for Search Engine Results Page. Everyone seems to know this acronym by now. I have always hated it even though I now reluctantly use it. SRP (search results page) would be better, since it’s all inclusive. You can have a DRP (Directory Results Page) which some people might argue should be called a DSRP (Directory Search Results Page). I still get click throughs from Yahoo! and DMOZ directory page listings (or a DLP, Directory Listings Page).

Search Engine Reputation Management

Noun phrase. The art of managing search results page contents to show only neutral or favorable content for a brand or personal name.

SERM

Acronym. Search Engine Results Management or Search Engine Reputation Management.

Search Engine Marketing

Noun phrase. 1) The practice of promoting one or more Websites through the services offered by search engines. 2) The use of paid search listings, often referred to as PPC (pay-per-click) advertising.

Search Engine Optimization

Noun phrase. The practice of designing, modifying, and/or supplementing Web documents to rank well in search engines. Now mostly superceded by link building (q.v.) and/or link baiting (q.v.).

Site Map

Noun phrase. Also spelled “sitemap”. An on-site directory of important (or all) pages. Sitemaps have been divided into XML Sitemaps and TXT Sitemaps which are used by search engines, and HTML Sitemaps which are used by visitors for quick navigation to deep content. Some specialized sitemaps may only list certain types of content.

Sitelinks

Noun. Google invented this term, which is better than my classic “little clustered links under the main listing”. Sitelinks are those “little clustered links under the main listing” that deep link into the site by category or topic. Many people wonder how these Sitelinks appear. Googlers always say, “That’s algorithmically determined and we have no control over them” — meaning, “We wrote special commands into our software to create those things and we’re not going to tell you what criteria are used to decide which sites get them.” My best guess is that sites that have more than 1,000 pages of content, clear content categorization in their non-breadcrumb internal links, and lots of deep links from other domains are good candidates for Sitelinks. Other criteria are probably taken into consideration. Sitelinks are only shown for the top listing in a popular query result